What Is The Best Cruelty Free Mascara?

Finding the best cruelty-free mascara is a high priority for anyone choosing their makeup products with care. Whether you go for an elaborate full-face of makeup or a bare natural look, your day-to-day makeup routine most likely involves this one essential product: mascara. As a survey by Good Housekeeping found, 73% of women use mascara daily. This product is quick and easy to apply, comes in a variety of price ranges, and it instantly makes your eyes pop. Using mascara is an effortless way to instantly go from drab to fab even for the busiest of people or those on a budget.

While mascara can make a big difference to your look, you want to use the right product. You want something that will lengthen your lashes, reduce clumping, brighten your eyes, and remain in place all day, you also want something that doesn’t cause harm. Sadly, many makeup brands unnecessarily test their products on animals, such as rabbits, giving these small creatures a life of nothing but torture. Thankfully, there are other options! Many makeup brands are certified cruelty-free, meaning that they use ingredients that are known to be perfectly safe, so that they do not need to test them on these innocent creatures.

Blinc Mascara

  • Pros: Increases fullness and length, vegan, waterproof, unique tube technology, long-lasting, easy to remove at the end of the day.
  • Cons: Higher price range.
  • Rating:

Tarte Lights, Camera, Lashes

  • Pros: Increases volume and length, even coating, sensitive on the eyes, easy to apply, resists clumping, and vegan.
  • Cons: May dry quickly and be difficult to remove.
  • Rating:


Our Criteria for Choosing the Best Cruelty Free Mascara

After scouring popular brands, customer reviews, and surveys we have compiled a list of the ten best cruelty-free mascaras that make your eyes shine and give you the lash line you have always desired. This list even includes some of the top waterproof mascaras for all-weather wear and the best vegan mascara for those who don’t wish to use any animal products in their makeup routine.

We have rated these mascaras on a scale of one to five stars, with contributing factors of rating including how they succeed in adding volume, increasing length, giving a naturally plump look, resist clumping, whether or not they are sensitive to the eyes, and of course, if it maintains full-day coverage. Read up on each of the best cruelty-free mascara brands below, and then at the end of this article, you can find a compiled table of each of these mascaras and their benefits for ease of use when shopping.


1. Covergirl LashBlast Clump Crusher Mascara, Waterproof

People often wonder “is Covergirl cruelty-free?” After all, it is one of the top drugstore brands with high-quality products paired with a low price tag. I am pleased to tell you that as of autumn 2018, Covergirl has been one of the few certified cruelty-free drugstore makeup brands! While their products were previously sold in Chia, whose laws require animal testing, Covergirl pulled out of the marketplace there to lessen animal cruelty and become Leaping Bunny certified by Cruelty-Free International. Not only is this mascara priced under $6 and readily found available, but it has also been extensively tested and found to give users a beautifully defined curve of their lashes, curl, and a long-lasting clump-free hold. People love the way that it lasts all day without flaking off and that it can even remain in place when spending the day in the swimming pool!

Keep in mind, that this mascara is more water-resistant rather than waterproof, as if you rub your eyes too much while your lashes are wet it may smear. Thankfully, most users are happy with the level of water-resistance, finding that it stays on in the pool and removes easily with a little makeup remover or oil.

  • Product: Covergirl LashBlast Clump Crusher Mascara
  • Price: $4.88
  • Pros: Water-resistant; adds curl, definition, length, and volume.
  • Cons: May smear when your eyes are wet.
  • Where to Buy: Walmart, Target, Ulta, Amazon.
  • Rating: 4-Star

2. Too Faced Better Than Sex Mascara, Vegan

America’s number one selling mascara is Better Than Sex Mascara by Too Faced, and good news for many is that this is not only one of the best cruelty-free mascara brands, it is also one of the best vegan mascaras around. Too Faced makes it easy for all of their conscientious customers to find makeup, as their entire line is cruelty-free and if you look on their website, they have a page dedicated to listing all of their vegan makeup.

While the Better Than Sex Mascara is one of the more pricier options on this list, people love it for its ability to lengthen lashes, last all day, and resist smudging. Most people find that this mascara resists clumping, although some people do have trouble with clumping and may choose to use a different application wand.

  • Product: Too Faced Better Than Sex Mascara
  • Price: $25
  • Pros: Resists clumping and smudging, lengthens lashes, vegan.
  • Cons: While some people swear by the wand, others find that it works better with another wand.
  • Where to Buy: Ulta, Sephora, Amazon.
  • Rating: 4.5-Star

3. Tarte Lights, Camera, Lashes 4-in-1 Mascara, Vegan

Our favorite vegan mascara for sensitive eyes is without a doubt Lights, Camera, Lashes 4-in-1 Mascara by Tarte. While this mascara is more expensive than some of the other options on this list, it is truly worth it for anyone looking to maintain a vegan lifestyle while also giving back to themselves. This mascara does just that as it is dermatologist and ophthalmologist tested for healthy skin and eyes; formulated without gluten, parabens, or mineral oil; and it contains healthy vitamin C and B5, olive esters, and rice bran wax!

Whether you are looking for vegan mascara or not, this option from Tarte is truly one of the best cruelty-free mascara options. It is sensitive on the eyes, easy to apply, increases volume and length, and applies evenly without clumping.

  • Product: Tarte Lights, Camera, Lashes 4-in-1 Mascara
  • Price: $23
  • Pros: Increases volume and length, even coating, sensitive on the eyes, easy to apply, resists clumping, and vegan.
  • Cons: My dry quickly and be difficult to remove.
  • Where to Buy: Ulta, Sephora, Amazon.
  • Rating: 5-Star

4. Urban Decay Perversion Mascara

People have long loved Urban Decay, but if you are unsure about paying $24 when trying a new mascara, you will be happy to know they also offer a travel size option of their Perversion mascara for half the price! This is the perfect way for anyone on a budget to try out new products before committing to the full-size product.

We love the Perversion Mascara as it contains proteins and amino acids that promote healthy lash growth and nourishment. However, as it does contain honey extracts it is not vegan, although it still maintains its cruelty-free status. This mascara has been designed with a special volumizing brush that helps to define, volumize, lengthen, and separate your lashes with a clump-free look. People love the way that this mascara is easy to quickly apply and leaves a beautiful dark pigment making it a no-brainer to include it on our list of the best cruelty free mascaras.

  • Product: Urban Decay Perversion Mascara
  • Price: $24
  • Pros: Adds a length, volume, and definition; resists clump formation; easy to apply; beautiful dark pigment.
  • Cons: May flake or be difficult to remove.
  • Where to Buy: Ulta, Sephora, Poshmark.
  • Rating: 4.5-Star

5. ELF Mineral Infused Mascara

For anyone shopping on a budget and looking for cruelty-free drugstore makeup brands, then Elf products are a must-try! Not only is this brand cruelty-free, but they also offer high-quality products that nearly anyone can afford.

This product contains honey, amino acids, and proteins that have been found to strengthen and lengthen lash growth. This ensures that you not only get a better lash look immediately but that your lashes continue to grow better even when you are not wearing this product.

People love that Elf Mineral Infused Mascara is good for sensitive eyes, good for daily use, applies a nice pigment, and coats lashes well. However, there are also complaints about clumping and wearing off easily.

  • Product: Elf Mineral Infused Mascara
  • Price: $4
  • Pros: Inexpensive, good pigmentation, applies easily, ideal for sensitive eyes.
  • Cons: May clump and wear off throughout the day.
  • Where to Buy: Walmart, Ulta, Target.
  • Rating: 3.5-Star

6. Blinc Mascara, Waterproof, Vegan

Blinc’s waterproof mascara is truly revolutionary, as they use an original technology to help it resist water better than other brands. Blinc invented a formula that is water-resistant and creates a tube-like structure coating each lash. This tube structure allows the mascara to have maximum hold and resistance without smudging, running, clumping, or flaking. Even if you happen to rub your eyes, you can count on this mascara to stay in place! However, this does not mean you need to use harsh makeup removers, as it can easily be removed with a little warm water and gentle pressure to help the tubes of mascara to slide off with little effort.

Not only does this mascara use the amazing new tube technology unique to Blinc, but it is also vegan, safe for sensitive eyes, maintains flawless even coverage, and comes in a variety of everyday and fun colors.

  • Product: Blinc Mascara
  • Price: $26
  • Pros: Increases fullness and length, vegan, waterproof, unique tube technology, long-lasting, easy to remove at the end of the day.
  • Cons: Higher price range.
  • Where to Buy: Walmart, Sephora, Amazon.
  • Rating: 5-Star

7. Pacifica Dream Big 7-in-1 Mascara, Vegan

The Dream Big 7-in-1 mascara by Pacifica is full of benefits, including lash lifting technology, lash lengthening, volumizing, conditioning, lash serum, rich color, and a 2-in-1 brush! That is a lot of benefits for a single mascara. Pacifica is known for having great cruelty-free and vegan products, and this mascara is no exception. It even contains ingredients such as brown kelp extract and coconut oil to help nourish your lashes!

People love that this mascara offers a volumizing and lengthening look while still appearing natural. Some people have even referred to this mascara as the “holy grail”. When trying this mascara, you can expect for it to add volume and length, define and separate your lashes, and resist clumping.

  • Product: Pacifica Dream Big 7-in-1 Mascara
  • Price: $16
  • Pros: Adds volume and lengthens, seven benefits packed into one product, nourishes the eyelashes, and is vegan.
  • Cons: May flake.
  • Where to Buy: Walmart, Target, Ulta, Amazon.
  • Rating: 4.5-Star

8. NYX Doll Eye Mascara

The Nyx Doll Eye mascara is great for anyone. Whether you are shopping for the best drugstore cruelty-free makeup brands on a budget or if you can afford higher-priced items but recognize the beauty of this product, you will find that it is the perfect everyday product.

With this mascara you can quickly and easily finish off any look for bold and beautiful lashes, as Nyx has added vitamin E, natural oils, and nylon fibers that will extend your lashes giving them nearly the same length you would expect with faux lashes, but with the comfort of mascara. With this mascara, there is no need to glue faux lashes onto your eyes daily, as you can attain the look you live with the swipe of a want. You can expect lightweight full coverage for longer and fuller lashes that won’t clump.

  • Product: Nyx Doll Eye Mascara
  • Price: $6.42
  • Pros: Nourishes the lashes, lightweight full coverage, gives a faux lash look.
  • Cons: May smudge and run from sweat, tears, and water.
  • Where to Buy: Walmart, Target, Ulta.
  • Rating: 4-Star


9. Essence Lash Princess Mascara

The Essence Lash Princess mascara would be a wonderful deal even if it were priced at $15, but you can get this awesome product for only $5! People love this product as it gives them volume and lifts while separating each lash, giving you the ideal coverage that everyone wants. Even people who have short and little-noticed eyelashes have experienced a full lash line with this mascara, giving them compliments throughout the day.

This product is a great go-to product for anyone, but especially those who have little experience with mascara or want the best deal for the price.

  • Product: Essence Lash Princess Mascara
  • Price: $4.99
  • Pros: Inexpensive, even coverage, maximizes lash fullness and lift.
  • Cons: May flake or dry out quicker than more expensive products.
  • Where to Buy: Ulta, CVS, Amazon.
  • Rating: 4-Star


10. Physicians Formula Argan Wear Mascara

If you want your eyes to grow thicker and fuller, then you will love the Argan Wear mascara by Physicians Formula. This mascara formula contains “liquid gold”, otherwise known as argan oil. This powerful oil has been found to have great benefits for the hair and skin, which is how it can help your lashes grow better without breaking. The wand has a detailed tip, allowing even people with the finest or short lashes to get the precise coverage they desire. However, this mascara does contain a strong scent, which is frequently irritating to those with sensitive eyes. While most people are happy with the coverage of this mascara, it is worth noting that some people experience smearing.

  • Product: Physicians Formula Argan Wear Mascara
  • Price: $9.95
  • Pros: Increases natural lash growth and nourishment.
  • Cons: Strong scent which may irritate sensitive eyes, may smear.
  • Where to Buy: Walgreens, Rite Aid, Amazon.
  • Rating: 3.5-Star


So What is the Best Cruelty Free Mascara?

As you can see, there are many great options when it comes to the best cruelty-free mascaras! Whether you are looking to shop at a makeup specialty store, such as Ulta, or your neighborhood Walmart and Walgreens, you will find that you always have an option. Shopping for cruelty-free and vegan brands has never been easier, as there are many wonderful choices to try and enjoy. When trying out these products you may find that one of the products with a 3.5-star rating fits you just fine, or you may choose to use one of the 5-star products. Whatever you choose, all that matters is that if fits your needs. But, to make shopping easier, we have compiled a table of all ten mascaras below. You can reference this table while shopping to help you make decisions and find the perfect product.


Our Top Choices for the Best Cruelty Free Mascaras

While all of these mascaras are some of the best cruelty free mascaras available, there is no doubt that the Blinc mascara and Lights, Camera, Lashes by Tarte are our hands-down favorite.

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